Seamless EDI Integration Fuels Growth for a Leading eCommerce Retailer

Overview

To meet the demands of rapid growth, a leading eCommerce retailer partnered with Tellestia to transform its order management and supplier processes. With Tellestia's expertise in EDI integration, the retailer deployed a NetSuite EDI solution that automated workflows, improved supplier collaboration, and scaled its operations. Within months, the retailer successfully onboarded hundreds of suppliers, boosting supply chain efficiency and preparing for continued expansion.

The Challenge

As an end-to-end eCommerce and logistics network offering millions of products across diverse categories such as fashion, and home, the retailer faced significant operational complexities.

• A diverse supplier base, including multinational brands and entrepreneurs, required streamlined integration processes.
• Manual order management through a centralized inbox was overwhelming for the small team, leading to inefficiencies and delays.
• The retailer needed an automated, scalable solution to support its growing business without compromising operational excellence.

The Objective

The retailer outlined three strategic goals to drive operational improvement:

• Automate 90% of sales transactions via EDI, minimizing manual effort.
• Improve order confirmation rates by 50% within six months to enhance supplier collaboration.
• Reduce supplier order response times by 50%, accelerating product availability and improving customer experience.

The Solution

Tellestia delivered a customized EDI integration program tailored to the retailer’s operational needs:

• Strategic Planning and Design:
  • Collaborated closely with the retailer to understand unique operational challenges and supplier requirements.
  • Developed a bespoke EDI framework aligned with business objectives, ensuring scalability and efficiency.
• Automated Supplier Onboarding:
  • Implemented a structured onboarding program to simplify supplier compliance with EDI requirements.
  • Devised clear communication strategies, highlighting the benefits of EDI adoption to suppliers.
  • Enabled suppliers to align with trading standards within days, accelerating the launch of new products on the platform to under two weeks.
• NetSuite EDI Integration:
  • Leveraging its domain expertise, Tellestia introduced proven methodologies to streamline vendor communication and minimize disruptions during the transition.
  • The centralized NetSuite EDI platform unified order processing, inventory management, and supplier collaboration into a single, seamless system.
• Implementation of Advanced EDI Transactions:
  • Introduced the Advance Ship Notice (ASN) transaction to provide real-time visibility into inbound shipments and inventory levels.
  • Enabled suppliers to share shipment details, including timelines, contents, and packaging, improving delivery accuracy and operational readiness at fulfillment centers.

The Impact

The partnership with Tellestia delivered measurable results:

• Increased Automation: Over 90% of sales transactions are now processed via EDI, drastically reducing manual interventions and errors.
• Enhanced Efficiency: Supplier order response times improved by 50%, ensuring quicker fulfillment cycles.
• Improved Collaboration: Order confirmation rates increased by 50%, fostering stronger supplier relationships and operational alignment.
• Faster Time-to-Market: New products are now listed on the platform within two weeks, enhancing agility.
• Enhanced Inventory Visibility: Real-time insights into inventory and inbound shipments reduced discrepancies, optimized replenishment, and streamlined receiving operations.